The term ‘slowfahion’ was coined by Kate Fletcher in 2008. It is
not a seasonal trend that comes and goes but a sustainable movement that is gaining importance in the fashion industry.
With my label ‘kloé’ I try to contribute to make consumers more conscious about their shopping decisions. It’s important that people know what they are buying. It’s up to them to decide if they want it or not but being informed about the what, who, where en how is a must.
Slowfashion encompasses sustainable fashion, but it takes a broader view than just working with organic materials.
Its about the consumer becoming aware of the whole process. From the design to the production and the use.
It’s about tapping into the pleasure of buying a well-made piece with a timeless design, being able to recognize quality and buying less but having more.
Every single kloé piece can be put under the slow fashion concept by several slow fashion necessities…
Quality is everything
As I have told you in one of my previous blogs quality is something that my mom always took as high priority.
That’s why I started looking for a material that can be found in the top 3 of the best yarns in the world. Babyalpaca came out as my favourite. It’s strong, ubersoft, luxurious and it’s sustainable.
The term sustainable you can interpret in 2 ways.
The alpaca breed is a sustainable breed because it has a very low impact on it’s environment. If you want more information about these fluffy things go and check out my blog about it.
The babyalpaca yarn is sustainable because it is so strong and can last for a very long time. With the use of a material that doesn’t wear out after 1 season I wanted to create items that could support a long wear trough a timeless design. As a slow fashion designer it really is important to make pieces that are not tied to a season by using very appealing fabrics and products and thinking beyond the three-week fashion cycle.
Where quality over quantity is the key.
By choosing a handmade production where I can check every single creation myself on quantity and workmanship I’ve really put the quantity aside. It goes without saying that you can’t produce the same amount of pieces by hand as by machine. But by choosing this handmade collection I really wanted to make sure it is made in honest and fair circumstances. That’s why I’ve decided to work together with a non-profit organization that can make sure that the handmade items are made by women that are being paid an honest wage and that are working in humane conditions.
This way I can also maintain the use of traditional knitting methods and respect the people who are using them.
A lot off labels can put the ‘Made in …’ label on a garment because it was finished of in that country but actually it was produced in China or in another mass production atelier in very poor conditions.
Think about the big disaster in Rana Plaza in Bangladesh, 24/04/2014. 1.028 workers died there when their factory collapsed. A lot of the garments that where made overthere were never recognized as made in Bangladesh but were sold as something else.
After this disaster the FashRev started, a movement that wants to make the world aware of the very bad situations a lot of the clothes are made in. By asking a label the question #whomademyclothes they want to make the designers aware of the need for transparancy.
It’s important to be transparant so the costumer knows where the materials come from, how they were made, who made them and in what conditions they did this in.
One of the problems is that people feel that they don’t matter, but they do. If people let the industry feel that it’s important for them to know the who what where and why, big labels will have no choice but to become more transparant and make sure that they make their pieces in humane conditions.
It’s normal that a slow fashion label often is a luxurious label because of the emphasis on all of the above mentioned parts. We need to have an honest price for our collections in order to be able to keep the production going and to pay our people with honest and fair wages.
While luxury actually goes about the design, the process and the materials, people don’t always think about this and buy a piece with a luxurious price that makes it automatically a luxurious item for them. Don’t be fooled by this. Luxury really is reflected in it’s quality and comfort not in it’s price!
I hope I’ve managed to make you guys a little bit more aware of what you’re buying and wearing with this blogpost.
It’s al about honest fashion baby!!!
Chloé by k l o é