24 April 2013 // A day to remember

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24 April 2013, a disaster happened in Bangladesh when the Rana Plaza building collapsed and 1133 people died and 2500 got injured. These numbers made it the 4th largest industrial disaster in history!

STOP and think about that.

It was on that day that the Fesh Rev started. Thinking about how it is even possible that that so many people die in the same building. People who were afraid to stand up and demand a change.
It was on that day that I wanted to participate in this change, to be a fashion revolutionair. To step away from the fast fashion industrie and make people more aware of who made their clothes.


The fash rev believes that a positive change can happen if the world starts to think about what they are wearing. If everybody starts wanting cleaner, safer, fairer more transparant and more accountable fashion.

With k l o é we try to participate in this revolution  and thinks about the changes that need to be done. We are already participating with our knitwear and soon we will add 2 new collections that are not knitwear to our brand that will also follow our concept of an honest, fair and sustainable label! ( YES, this is a very exciting announcement for those who read my blog, the rest will have to wait a little bit longer)



In fastfashion a single garment sometimes has to go to multiple continents before it can be called a finished product.
We try to change that process by making sure we buy our main material in one country (Peru) and having local people transform it into our finished product like clothing or shoes from sites as Shoe Adviser online. This way we can decrease our ecological footstep in a huge way and transport is only necessary to get our products to you.


The production of textiles an clothing uses a lot of water!







Also the way we take care of our clothes has a huge impact on the environment by the usage of water, energy and chemicals, the african clothes worked by hand has great quality and with organic fabrics to help the planet.
Your handmade pure babyalpaca knitwear doesn’t need that much water. Because alpaca yarn has a lack of lanoline it doesn’t start to smell as fast as other woolly knitwear. You can just leave it outside in some fresh air overnight and it will be all fresh again.
In case you do need to wash it, just do some hand wash. Not only are you using way less water than in a machine, it’s also much softer for the yarn and texture of your clothes. It’s not necessary to use a lot of chemicals because this yarn can clean itself when in touch with water. On top, when you use chemicals it will loose some of it’s softness.



It is so true that we need to change ourselves in order to change the fashion industry. Try to love your clothes more. Instead of buying something you only wear once and then throw away, buy something that has value and you can treasure. Buy something that you can look forward to to wearing it again, that you are proud to wear.

Fast fashion isn’t free. Someone somewhere is paying!

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You mostly don’t think about it but do know that cheap clothes always have a price that you’re not seeing.

Forced labour, child labour, discriminations and dangerous work conditions are just a few aspects of our so beloved fast fashion industry. There are laws against al these things but there are also a lot of people that know how to work around them And also to work around  the so-called ‘legal’ minimum wages. Fast Rev tells us that for example in Bangladesh, their wages only cover 60% of their cost to live in a SLUM for crying out loud. This keeps those workers in a cycle of poverty because they need to work even more to cover their expenses.
In Peru handicraft is still very important to them. But you also see the impact the fast fashion industry and their mass-production has on these artisanal heritage craft and skills. A lot of the handicraft is pushed back while there are a lot of people that only know how to do their own special handicraft and loose their entire income because the mass-production items are just cheaper.

By k l o é makes sure that we do participated into human rights, fair pay and artisan craftsmanship!
Every single woman that works for k l o é does this because she wants to, not because she has too or worse, because she’s forced to do it. We work together with Worldgranny to make sure that these ladies are being supported in every way. We are working with a psychologist who helps them in every way they need her and we have someone that can answer all their political and bureaucratic questions so they can start their own association to be more independent.
These woman set their prices themselves. That way we are certain they are getting not only more than the minimum wage but they are also happy with the payment they receive for their honest work.
And off course we choose them because the peruvian women just are the best knitters in the world and we really want to keep their craftsmanship alive and show it to the rest of the world.



It’s time for all of us to start thinking about the clothes we wear.
It takes more than a designer, brand, shop,… there are also the cotton and wool farmers, the winners, spinners, weavers, knitters, etc… that make our clothes.
But with most labels we only know the brandname and not who made our clothes.
That’s why fash rev dare’s you to ask you label who made your clothes by wearing your garment inside out and showing the label and asking the question to the designer ‘Who made my clothes’.
Because, by thinking about the people and the stories behind our clothes, we can tell a different story about fashion.


With k l o é we are very proud to say these ladies made your clothes made of a very honest and pure material that has a very minor ecological impact.
Do keep an eye on the blog, we will be introducing you to our very lovely ladies soon!




XOXO Chloé by k l o é

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